CX & Marketing Strategy consultant - Passionate about digital, business, and many other things :)



Jeremy Piguet

Management Consultant, 26


French, English, Burmese, Spanish


Tech, Horology, Trips, Video creation

At KPMG, I help companies rethink their customer experience, offers, and marketing strategy.

Curiosity-driven & committed, raised in an intercultural environment (French & Burmese, having lived in France, Finland & Singapore), I can rapidly adapt to any type of working context.

I developed strategy, digital marketing & business development skills through my experience in various sectors: web (La Netscouade web agency), tech (Snapchat - N26), telecom (Bouygues Telecom - Netgem), consulting (KPMG - IBM GBS - EY).

Highly curious, I love learning new things about different topics. I am particularly interested in business & marketing, transportation (air, rail, automotive), horology/watches.
I am passionate about tech: web (social media, website management, SEO), telecom industry, mobile devices & fintech. I also like photography and travelling (fond of south-east Asia).

Feel free to contact me 🙂




Senior Consultant - Customer Experience, Marketing Strategy & Innovation (cross-industry) - KPMG France

October 2021 - present


Senior Consultant within a cross-industry team specialized in Customer & Digital Advisory (Customer Experience, Marketing & Operational Strategy, Digital & Innovation, Business Transformation).

In addition to my consulting role, I am contributing to an intrapreneurial project (new ways of working: design a solution to enable KPMG France's employees to work remotely from any of our 238 offices country-wide).

Key engagements & responsibilities:
- Defined a new marketing operating model for the cash credit activity of a Tier-1 bank
- Assess the CX impacts linked to the separation of a major European retail bank

Consultant - Customer Experience, Marketing Strategy & Innovation (FS) - KPMG France

September 2019 - October 2021


As a Junior Management Consultant, I worked on multiple engagements covering CX, Marketing strategy, new offers & business models in the Financial Services industry

Key engagements & responsibilities:

• Customer Experience & Marketing:
- Defined a Customer Experience strategy roadmap for a leading French neobank (scope:
customer insights, customer journey, customer care, organizational diagnosis, CX initiatives), presented to C-suite stakeholders
- Created a new B2B offer for a Tier-1 mutual bank: led offer design workshops, provided a growth projection tool for the Group's regional banks, forecasted nationwide revenue

• Operational Strategy:
- Performed a commercial due-diligence for a merger between 3 fintechs (worked with CxOs & shareholders to align their commercial strategies)
- Redesigned the commercial organization for KPMG France's SME accountancy & consulting division

• Contributed to 3 KPMG market studies and their go-to-market:
1) Panorama of neobanks & challenger banks in France (market landscape & customer behaviour analysis, in partnership with Ipsos)
2) Benchmark: Innovation in the payment cards market
3) KPMG Customer Experience Excellence

• Conducted training sessions:
- Internal: CX & Marketing engagements feedbacks, Introduction to Fintech
- External: Fintech introduction course at Université Paris-Dauphine

Junior Consultant - Digital Transformation (Internship) - IBM GBS

January 2019 - June 2019


End of studies internship as a Junior Consultant at IBM Global Business Services - Retail Banking practice

Key engagements & responsibilities:
• For a Tier-1 retail bank, overhaul of the sales model to reduce time-to-market and to allow more flexibility for new offers development: Agile-Scrum project management, business analysis, functional specification
• Organised a 3-day full-time IBM training session 'Foundation Consulting Skills'
• Participated in a market intelligence study on the topic of new banking trends & uses

Account & Market Segment Manager (Internship) - EY France

January 2018 - June 2018


Part of the Market Operations team of EY WEM (Western Europe & Maghreb). Worked with 4 industries/market segments: Growth Markets, Telecom-Media-Technology, Energy, Private Equity

Key responsibilities:
• Managed key accounts: participated in account strategy meetings, established follow-up action plans, and wrote reportings
• Managed market segments: forecasted accounts revenue on Private Equity accounts, compiled market segment dashboards
• Researched & analysed customers and prospects performance (EY sales/pipeline & public information)

Ambassador Manager, France - N26

September 2017 - December 2018


Freelance consultant for one of the fastest-growing fintechs in Europe

Key responsibilities:
• Managed the team of French Campus Ambassadors (25+ persons)
• Promoted N26's offer to millenials
• Provided feedback to the HQ teams in Berlin
• Organised 2 conferences and 1 meet-up in Paris with the French General Manager

Founded in 2013, N26 is Europe’s first Mobile Bank with a full European banking license, and more than 4M customers.

Business Development Consultant - Netgem

May 2017 - December 2017


From intern to Freelance consultant for Netgem's Business Development team (Telco TV solutions)

Key responsibilities:
• Gathered market intelligence: identified market opportunities among telco and TV providers in EMEA & Asia regions
• Supervised a lead generation campaign (worked with a specialised agency) before IBC '17 show
• Managed the CRM database (structure & clean-up)
• Established commercial contacts with identified targets
• Designed Netgem TelcoTV offer sales presentation deck
• Pushed e-mail campaigns (MailChimp)

Marketing Assistant - ESSCA

January 2015 to May 2016


Assistant to the Marketing Department of ESSCA Business School. Part-time position in parallel to my studies

Key responsibilities:
• Provided insight on ESSCA's online presence, and areas of improvement (website, social media, brand image)
• Managed 'Candidats ESSCA' Twitter account & Facebook page, dedicated to the school's candidates
• Updated the CRM database (Microsoft Dynamics)
• Handled calendar & logistics for ESSCA's promotional forums: 150+ high schools & educational forums/year
• Helped with the logistics of "Concours Accès" in Villepinte (Paris) for 3 years

Webmaster & Marketing Supervisor - ESSCA Junior Conseil

October 2014 - May 2016


Member of a professional student organization, I managed internal projects

Key responsibilities:
• Project Management - Implemented an internal enterprise communications software : defined user needs, deployed Slack, trained staff (40 members on 2 campuses) and provided training to other Junior-Entreprises during a regional congress
• Managed & delivered a full website revamp project: technical setup, content, maintenance, SEO
• Handled communications: social networks, events, communication in the school

Established in 1983, ESSCA Junior Conseil, Junior-Entreprise of ESSCA, offers market studies, surveys, audits & various services to companies and startup entrepreneurs, while allowing ESSCA students to put their business knowledge into practice.

Sales Advisor Intern - Bouygues Telecom

May to July 2016


Salesman for "RĂ©seau Club Bouygues Telecom" in Paris Haussmann store for my 2nd year internship. My job was to provide a high quality customer service for both clients and prospects, in a highly competitive market (4 major telecom players in France).

Tasks :
- Mobile & landline plans sales
- Mobile devices sales and setup
- Customer service & advisory
- Merchandising

Community Manager (Internship) - La Netscouade

May - August 2015


Internship in the social media team of a leading French digital communication agency

Key responsibilities:
• Managed social media accounts on Facebook (20k-100k likes) & Twitter (1.2k-25k followers) for various customers
• Prepared and published a live-tweet for a TV documentary on Arte
• Wrote & managed content for a brand content website
• Moderated an online public consultation platform for the French government
• Used the following tools : TweetDeck, Buffer, SocialBro, Crowdbooster, MailChimp, Google Analytics, Facebook/Twitter Analytics, Slack

Language Ambassador, France - Snapchat Inc.

April - October 2014


First French Ambassador for Snapchat, before it opened its branch in France (freelance position)

Key responsibilities:
• Acted as a liaison between Snapchat's HQ in Los Angeles and France
• Localized (translated) Snapchat's UI
• Provided input on Snapchat's press coverage in French media (reviews)
• Provided input on French cultural events (Our Story feature)

As the French Language Ambassador, I had to keep French culture and users habits in mind when localizing the app: this ensured that Snapchat's product was fully adapted to the French market and to the app's target users.


Master’s Degree (MiM) - ESSCA School of Management



Graduated - Obtained a Master's degree in Management & Digital Marketing from ESSCA on its Parisian campus.

• Thesis/Mémoire de fin d'études - Concurrence et politique de la concurrence dans le marché des télécoms

• Part of the student groups selected for EQUIS & AACSB accreditations audit procedures.
• TEDxEssca 2017 staff member: I organised the school's first TEDx conference in Angers, France.
• Student group delegate; I represented students during meetings with the school's management.

ESSCA is a Triple Crowned (AACSB, EQUIS+EPAS, AMBA) French business school, established in 1909, member of the Conférence des Grandes Ecoles.

Exchange - Nanyang Business School, NTU Singapore



Exchange student in Singapore, at Nanyang Business School - Nanyang Technological University.

• Followed courses in Strategy, Finance, Cultural Intelligence and Business Operations

NTU is a leading Singaporean university, AACSB & EQUIS accredited, ranked 11th university worldwide in 2017 QS rankings.







Feel free to contact me by email, phone or through social networks.

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